|
||||||
|
|
|
|
|
|
|
|
||||||
 City of Birmingham Symphony Orchestra © CBSO/Adrian Burrows |
|
||||
|
|||||
 |
|||||
|
||||
 |
||||
|
||
 We can build long-term commitment from your audience and your visitors. DixonRaines believes that the development of relationships between a cultural organisation and its audiences is crucial for the Arts to survive in the 21st century. By concentrating resources on keeping customers, winning them back, and making them advocates, arts organisations can have a relationship with their customers that will not only help them understand customers’ needs more, but generate considerably more income for the organisation. Many of the organisations we work with have a fragmented approach to their customer communication, which dilutes their power to unlock the true value of customers. We work with clients to ensure that every customer relationship yields its full potential, whether via ticket sales, membership schemes, fundraising or sponsorship. Back to Top  We will dramatically increase income from your customer base. We work with organisations to ensure the marketing and fundraising income and expenditure is used effectively, and that your valuable resources are generating the maximum return on investment. Recent DixonRaines research shows that a retained and loyal customer is worth upto 10 times more than a 1-off attender, and yet the average Arts Organisation is losing 2/3 of its audience every year. By working with clients to analyse their existing customer behaviour patterns we can radically change the way you audience behaves, and build a programme to ensure that income from your audience grows over time. Back to Top  Our approach is measurable and sustainable. We work hard to ensure that all our programmes are measurable and results-orientated, and we put in place measures to help organisations evaluate their own success. Read some of our case studies 
to find out more. Back to Top |
||