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We believe
that customer loyalty is the key to the survival of cultural organisations
in the 21st century. By concentrating your resources on keeping customers,
winning them back, and making them your advocates, you will have a relationship
with your customers that will not only help you understand their needs
more, but generate considerably more income for your organisation.
Did you know that a 5% increase in the retention rate of your best customers
might contribute between 25 and 85% in profit.*
Dixon Raines can help you to identify how to increase revenue from your
audience base to achieve both marketing and fundraising objectives. We
can help you to develop your audience to come more frequently, spend more,
and make or increase donations.
We offer various services to support your income generation through marketing, fundraising, or a combination of the two. These include fundraising and marketing audits, strategy development and staff development.
More about our work
Audience Loyalty Healthcheck
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"We are delighted with the results of our work to date wtih DixonRaines on developing our CRM strategy. We have already identified significant cost savings in our direct mail campaign for our season brochure which we are now re-investing in developing the frequency of attendance at our venue. The project is ongoing as we consider the input from Katy to be vital in continuing to refine our plans as we learn more about our audiences's buying behaviour. "
Alan McGregor, Commercial Director,
The Lowry, Salford
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